Can’t Beat the Real Thing

18 01 2010

 

Chocolate milk rocks!!  But lately I have noticed a few changes in the dairy case at the grocery store and a few other retailers that have reminded me about how important it is to check the labelling on food products before cashing out at the register.  

Beatrice’s chocolate dairy beverage is a clever marketing label that can mislead consumers in to assuming that they are purchasing actual chocolate, when really they have a product that composed of a variety of milk components.  

As a self declared chocolate milk connoisseur, it was a shocking reminder about how important it is to pay attention to food labels before purchasing yet another imitation that just can’t beat the real thing.  

To read more about the logistics and differences between chocolate milk and chocolate dairy beverages, check out these links.

 http://www.thespec.com/go/healthfitness/article/697813

http://www.milk.org/corporate/view.aspx?content=News/ChocolateMilk

Apparently I’m not the only one who found this labelling inconvenient.  This blog post was a little more explicit with his findings.

http://talkinghead.ca/2008/11/11/chocolate-milk-beverage-wtf/#more-138

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One response

22 03 2010
Brian Whitfield

Yes there is a difference
My children first noticed it several years ago when the substitute product tasted different. At that time the difference was in the salt content. Modified milk products contain higher levels of sodium to enhance artificial flavourers.
Consumers beware. Check the sodium content.

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