My Approach to Blogging

24 03 2010

This is a few weeks old and I think there is no time then the present to put it out.  I was asked to write about my approach to blogging.  Although I am still quite green with this type of media, it is hard to ignore my biggest influence of media in how I blog.

Sunday nights in my household were usually spent watching 60 Minutes on CBS with my family.  It was my first introduction into many aspects of life and influenced the way I view journalism.

The creator, Don Hewitt has been credited with the creation of the way news is presented today.  His philosphy was simple, and could be described in 4 words, “Tell me a story”.  Don died last August and this January, 60 Minutes ran a episode about his career.  If you have a few minutes, watch the episode and see what he created, I guarantee you will not regret it.

http://www.cbsnews.com/video/watch/?id=6144356n&tag=cbsnewsMainColumnArea.2





All Corked Out

23 03 2010

What happens when you take 6 friends, on tightly packed crossover and tour them around the Niagara wine region for a lazy Sunday afternoon?  Chances are if you have never found yourself in this situation, you’ve never gone wine touring.

This weekend I was introduced to this new phenomenon that showcases a part of agriculture brings together the distinct character the surrounding environment and puts it into a bottle.  Each winery boasted about their accomplishments and how they had the secret to producing the best vintages.  It is incredible to see how with each winery the production and marketing can be so diverse.

While I am not a wine connoisseur at all, it was a great way to spend touring around the local wineries and a great way to spend time with friends.  Next time you head down the QEW with some extra time, take a few minutes to check out a part of agriculture that everyone enjoys.  Just remember, don’t drink and drive!!

Enjoy the unique climate of the Niagara Escarpment





Nothing Sweeter then Kisses

5 03 2010

Ever seen how chocolate is made?  Me too, but never quite like this.  It turns out that Hershey’s Chocolate marketing department was having a little fun, or a few too many Sam Adams on a Friday afternoon.  Take a look when you’ve got a few minutes.

This video caught my attention with its humorous look into industrial food processing, breaking down what consumers might find to be intimidating.  Although their aren’t any Hershey executives in the video, (sorry if I’m a spoiler) there are a few employees who help out in the dancing.   Take a few minutes to relax and enjoy.  You’ll probably find yourself shaking your head a little, but if it can work for Kiss’s, it could work for agriculture!





Glen Beck Approved !

1 03 2010

This past semester I have had the opportunity to be a member of the University of Guelph’s Canadian Agri-Marketing Association (CAMA) Student Chapter. Annually we compose an entry into the Marketing Competition at the National Agri-Marketing Association Annual Meeting against other University’s from around North America. While much of my studying in University has not been in marketing, this chance has opened up another area of interest to marketing agriculture to the consumer.
Marketing can sometimes walk a thin line between creative genius and complete stupidity. This is an interesting product that has the endorsement Glen Beck. I’ll let you make the decision of which side of the line this marketing strategy is on.

http://www.foodinsurance.com





Tweeting Bovines

24 02 2010

Recently I found another way to waste time and hopped on the Twitter band wagon. It isn’t all a waste though. It’s a great way to get quick notifications of events, like results from the olympics, breaking news story’s, or cancelled classes!!
I found a Tweet update from an agricultural blogger about a farmer that is using Twitter to broadcast his cows thoughts and actions. Really, I didn’t believe it either but this is really cool.  The farmer who uses robotic milkers has a computer update each cows activity onto Twitter so the farmer and the rest of the world can see what they are up too.
Take a look and see, any maybe soon you’ll be Twittering about your pets!

http://teattweet.net

http://ow.ly/16DGvG





iSpray on your iPhone

9 02 2010

Dupont Crop Protection announced today the release of their new “Tank Mix” app for the iPhone and iTouch.  This nifty tool is sure to help spray applicators quickly figure out the correct amounts of product and water amounts.  Although the app itself does not contain specific product information, it does have a link that connects to the Dupont CP website that guides users right to the manufacturers suggested usage rates.

Nice!! This application should save sprayer operators a lot stress and sleepless nights, as long as they don’t drop their phone in the tank!  When the push is on this spring and summer for spray operators, look for a group of sprayer drivers looking a little more relaxed.

The new application can be purchased at the the Apple App Store. http://www.apple.com

Check out the Dupont Press release at: http://www2.dupont.com/Media_Center/en_US/daily_news/february/article20100209a.html





Hindsight 20/40

6 02 2010

Here a bit of news I found to be pretty interesting for livestock farmers considering its recent history. Today the United States Department of Agriculture announced that it would be scrapping its National Animal Identification Program.  Introduced in 2004 following the discovery of Mad Cow disease in North America, the voluntary system faced harsh criticism from many farmers and ranchers because of the extra inconvenience it would impose on their operations.  After consulting with many industry partners including processors, packers and farmers of all sizes in all states, the USDA decided that a new strategy towards animal disease traceability was needed.

The USDA hopes to create a new program that will:

  • Only apply to animals moved in interstate commerce;
  • Be administered by the States and Tribal Nations to provide more flexibility;
  • Encourage the use of lower-cost technology; and
  • Be implemented transparently through federal regulations and the full rulemaking process.

Considering the need for a simple and clearly transparent identification system, I find it very interesting to grasp how abandoning a nationally run program for 52 state run systems can be more accountable.  It will be interesting to watch as the impact from this unfolds over the next few weeks.  Still, I feel my best way of checking for the safest food is by checking the country of origin labelling to see that is reads “Product of Canada”.

To read the full announcement, check out the USDA website at http://www.aphis.usda.gov/traceability as well as the New York Times http://www.nytimes.com/2010/02/05/business/05livestock.html